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6 min readFrom Poor Marketing Results to Success: A Transformational JourneyMarketing is often seen as the lifeblood of any business, providing the means to attract customers, build brand awareness, and drive...
5 min readScientific Advertising - Book ReviewClaude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and...
5 min readTreat Customers How They Want To Be Treated- Only Better.If you have any experience in the service industry, you have likely heard the Golden Rule: treat others the way you want to be treated....
2 min read8 Things You Need to Know for your Business to Survive a PandemicMany small businesses were blind-sighted during the COVID-19 shutdown. Learn how the basics help your business survive.